Childcare CRM

One Platform To Power Every Enquiry

Streamline your childcare operations with Early Learning Solutions CRM - the all-in-one system designed to help you capture, manage, and convert leads effortlessly, while staying on top of your reputation, advertising, and social media.

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Fill Every Room With Confidence

Running a childcare service means ensuring every enquiry is followed up and every family feels supported from the moment they reach out. We operate centres ourselves, so we built a CRM that removes the busy work and keeps your leads, marketing, and communications working together - simply.

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No more missed opportunities

Every enquiry captured, routed and followed up automatically.

Clarity at a glance

See where families are in the journey from first contact to enrolment.

Better use of budget

Understand which channels actually convert, then scale what works.

Consistent brand trust

Manage reviews and social from one place.

Childcare CRM icon
Childcare CRM

Managing enquiries shouldn’t feel like a full-time job

With Early Learning Solutions CRM, every lead flows into one clear system — no more missed messages, manual spreadsheets, or forgotten follow-ups. 

You’ll see exactly where each family is in their journey and what action will fill your next available spot. It’s the easiest way to stay organised, responsive, and confident your centre will reach full occupancy.

Centralised dashboard

Centralised Dashboard

View every enquiry, campaign, and review in one place -  with live visibility into performance and next best actions.

Automated lead workflows

Automated Lead Workflows

Route enquiries instantly, trigger thoughtful follow-ups via email/SMS, and guide families from interest to enrolment.

Advertising and channel tracking

Advertising & Channel Tracking

See exactly which ads and channels generate qualified enquiries - and how they convert through tours and enrolments.

Reputation management

Reputation Management

Prompt for Google and Facebook reviews automatically, monitor ratings centrally, and build the social proof families trust.

Social media engagement

Social Media Engagement

Publish updates, respond to comments and messages, and keep centre pages consistent - all from one inbox.

Parent nurture journeys

Parent Nurture Journeys

Run childcare-specific sequences for tours, waitlists, and onboarding so families feel supported at every step. Create on-brand communication to keep your brand top of mind.

Unified inbox

Unified Inbox

Keep every parent conversation in one place. Email, social media messages, and Google Business flow into a single inbox—so your team can reply faster, stay organised, and never miss a message.

Built-in templates

Built-In Templates

Launch fast with pre-loaded forms, messages, and automations designed for childcare owners and operators.

Custom Features

Every childcare is built different, and your competitive advantage should not be hindered by the platforms that you use. If you are looking for any solutions that are not listed above, please contact us. We continuously release features that will unlock childcare operators ability to grow their occupancy.

Built For Childcare. Ready In Days.

Created by people who operate centres themselves, Early Learning Solutions CRM doesn’t take months to set up, and can be customised to your early learning centre quickly. You have the control on how you want our childcare CRM to suit your operations with the support  of our team.

Purpose-Built

Developed by childcare operators who understand your day-to-day realities — not a generic CRM retrofitted for the sector.

All-In-One Control

Manage leads, track ads, collect reviews, and stay active on social without switching tools or losing visibility, immediately.

Tailored & Fast Setup

Pricing and setup tailored to your needs, with pre-built childcare workflows so you go live in days, not months

The Results You’ll See

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Every lead followed up, every time
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Clear visibility on your advertising return
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More families booking tours — and completing enrolments
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Consistent communication and reputation across all touchpoints
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Confidence knowing your centre’s occupancy is on track
Is this only for multi-site childcares?

No. ELS CRM supports single-centre operators and groups alike. The CRM improves your operating efficiency and nurture your leads to enrolment while you focus on the rest of your business

How quickly can we start?

Most centres go live in a matter of days thanks to childcare-specific templates and workflows ready-built in the platform. Our experts are available to support your customisation.

Does it work with our existing tools?

We invite you to a discovery workshop to fully understand your business and the existing infrastructure you’ve built. That way, we can inform you how the CRM will connect with your existing tools.

Can I import my existing database to your CRM?

Yes–you can import your lead database to Early Learning Solutions CRM and continue to nurture your lead seamlessly. Our experts are available to ensure proper tagging are in place to avoid noticeable disruptions in the lead nurture journey.

Is your pricing based on the number of contacts?

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Do you provide training?

Yes. We train directors and admins so your team feels confident.

Compare

Early Learning Solutions CRM
LineLeader
KinderM8
Xplor (My Waitlist)
Centralised Dashboard
Customisable  Dashboard 
Preset dashboards & enrolment performance views.
Basic
Basic
Automated Lead Workflows
Yes (workflows/automation campaigns).
Limited (some manual acceptance required).
Yes (lead capture + nurture email campaigns).
Yes (automated enquiries, confirmations, reminders).
Advertising Channel Tracking
Yes (ad performance, call/source tracking & reporting)
Limited (conversion by channels only).
Limited (conversion by channels only).
Limited (conversion by channels only).
Manage Your Google Business Listing
Yes (reviews collection/monitoring & respond).
No
No
No
Social Media Engagement
Yes (native Social Planner for posting/scheduling; unified inbox).
No
No
No
Parent Nurture Journeys / Pipelines
Yes (multi-step email/SMS journeys).
Yes (automated comms across the enrolment journey).
Email campaigns only.
Yes (customisable email campaigns & SMS templates).
Unified Inbox
Yes
No
No
No
Performance Reporting
Comprehensive (including ad platform metrics)
Basic
(conversion per channel) 
Yes (CRM insights/analytics).
Yes (performance reporting & pipeline views).
Built-In Templates
Comprehensive (funnels/forms/emails/SMS & review widgets).
Basic (enrolment & comms templates within platform).
Basic (custom enrolment form templates).
Yes (email/SMS templates; lead capture forms).
User Friendly Interface
Fast and Easy to use
Clunky
Clunky
Easy to Use

Let’s Get Started!

Book a Demo

We’ll show you how the CRM could fit your childcare operations and ways to personalise it to your business

Tailored Setup

Our team configures the system for your centre, applies your branding, and connects your existing forms and ad sources.

Go Live in Days

You’ll be up and running fast — with full training, templates, and support to ensure a smooth rollout.

Let’s Chat More

Join a network of peers and benefit from tested service offerings that help childcare centres like yours thrive. Whether you have specific questions, need advice, or are ready to explore how we can work together, we’d love to hear from you!

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